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YouTube has switched to a new channel layout which features both your content and digital profile. YouTube provides a very easy step-by-step guide to setting up all the steps.
Key things to have before you do the update is an YouTube specific about biography, and a nice background for your new channel.
The new layout also allows you to generate different video feeds based on your list or your video tags.
Possibly the best political benefit is the new channel trailer. The trailer allows you to add a personal message to greet and introduce visitors to your new and improved channel.
YouTube is an excellent resources for showcasing, storing, and organizing your video content. In order to ensure your videos will reach the widest audience, it is important to complete as many of the additional information fields for each video. The main fields include:[unordered_list style=”tick”]
- Title: YouTube automatically sets the video file name as the title so make sure you change this or your video title will end with a file name like .wmv or .mp4
- Category: A list of popular categories.
- Description: This is where you describe the video (obviously), but this is also where the Search Engines go looking for details. Ensuring your name is included will help people find your videos when searching on Google.
- Privacy Settings: Who can see your video.
- Tags: An additional way YouTube classifies videos in order to display on related videos.
- License and Ownership Rights: Setting the License to Creative Commons will allow anybody to use your video to make their own version. Results could be unexpected.
There are additional fields available that can also help enhance your videos potential reach.
- Location: You can set the location to Parliament Hill (45.4239883423 -75.6990509033) or easily find the actual location the video was filmed.
- Recording Date: Helps you keep track of when a video was shot as opposed to when it was uploaded.
Now, all these fields would take a lot of time to complete each time you upload a video, which is why YouTube gives you the ability to set some default fields, leaving you just to fix the title, and add any special tags or unique descriptions to the video.
I would recommend setting up something in each field except for the title.
For tags, by using a common set of base tags across the caucus, we can collectively make Conservative videos more likely to be displayed in recommended and related videos.
Tags I attach to every video upload includes “Member’s Name” “Riding” “Member of Parliament of Canada” “House of Commons of Canada (Governmental Body)” “Conservative Party of Canada (Political Party)” “member of parliament” “conservative party of canada” “house of commons”
Don’t forget to add your tags to your channel settings!
Of course, every MP YouTube Channel deserves a custom background to properly brand it.