I wrote a post in the fall giving my top ten reasons your MP office should switch to CRG’s website program.
[quote style=”boxed”]4. The Operative The niche approach is collapsing in the consulting world, and it needs to collapse on campaigns and committees too. It’s time the Republican political establishment started placing a premium on digital acumen. The GOP doesn’t need more operatives who are defined narrowly as the “political guy” or the “internet gal.” Today’s political environment requires a new breed of operatives who can do both, hand-in-hand.[/quote]
The above is from the article about Republicans needing to make a cultural change. The first three points are interesting and to varying degrees applicable to Canada, but the fourth point on the need to breed a species of digital campaigners is essential. In order to fight the campaigns of tomorrow, we need to have campaigners who understand how to run a poll canvas, but also campaigners who know how to organize and plan it using the digital tools at hand.
That’s why I am calling this Reason #11 for joining the CRG website program. The websites run on WordPress which provide you with a very easy introduction to digital, and at the very least, give you power over one of your most important communication channels.