About that About Page
The About page on your political website is one of the most important pages on your website. It has to be more than just a CV in paragraph format. With the amount of traffic the page gets, it is a critical voter-identification page.
If you haven’t identified any voters with your About page then it is time to improve it.
#4 – Add some sub headings
Sub headings help break up the content for the reader and let them decide quickly whether to keep reading. Pages with sub headings help readers get to the bottom of the post. That is critical to making the conversion.
Here is a brief video from Carleton University that provides additional tips on creating headers.
The additional benefit of adding headers is for you to structure your narrative.
#3 – Add some links
The internet was built on the simple hyperlink yet most political About Pages are devoid of links. Adding a few key links to your other profiles on the internet, your legislative page, and positive media coverage will help those pages in search ranks when people are searching for you.
I like to add stories about election victories, but any articles that provide a fuller account of you can be boosted by linking to them on your About page.
Links to other sites should not be the only ones. Be sure to link to articles on your site when you are writing about your current work.
#2 – Add contextual pictures
Now that you have broken up the page with sub headings, ensure there is at least one picture in each section to reflect the theme or content in the subsection.
After the first picture, ensure the rest of the pictures are not portraits, but pictures of you with voters.
Bonus points if you link the pictures to your photo galleries.
#1 – Add a Signup Form
At the bottom of your page, add the signup form for your newsletter or website. If they have made it this far they are much more likely to want to hear more from you.
Don’t miss this key opportunity to engage the visitor and convert them to an identified voter.
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