The Best Photo Sizes for Sharing on Twitter and Facebook

The social media sites are constantly changing the best photo dimensions but we seem to be approaching a general rule of thumb of about a 2:1 aspect ratio.

For Facebook it is a bit larger, Google+ a bit longer and Twitter is in between.

You can easily build your own header for Twitter or pick up some pre-made backgrounds so your backgrounds and headers always look great, but what about your day to day activities and news releases?

Get More Likes for News Releases

When sharing stories or news release from your website to Facebook make sure your first image or featured image is at least 600px by 315px, but for the best look on iPad’s and other retina display devices your picture or photo should be 1200px by 630px.

Facebook-Cover

Click on the picture to view the full size or right click to save the image for future reference


 

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_GB/all.js#xfbml=1”; fjs.parentNode.insertBefore(js, fjs); }(document, ‘script’, ‘facebook-jssdk’));

 

Get More Retweets for your Photos

For for twitter stream photos, the preview screen is about 2:1, and for the best result on on devices use a photo at least 1024px by 512px.

Twitter-Stream-Optimum-Photo-Size

Click on the picture to view the full size or right click to save a copy

For example:

Quick Cover Guide

Google+ recently updated their cover photos bringing them more into line with dimensions you’d find for Facebook and Twitter.

Google-Plus-Cover-Sample

Twitter-Cover-Page

Facebook-Cover-Photo

 

Have a question about how to look your best? Send a tweet, or contact me anytime.

 

 

4 Ways To Improve Your Political About Page

About that About Page

improve your political about page

The About page on your political website is one of the most important pages on your website. It has to be more than just a CV in paragraph format. With the amount of traffic the page gets, it is a critical voter-identification page.

If you haven’t identified any voters with your About page then it is time to improve it.

#4 – Add some sub headings

Sub headings help break up the content for the reader and let them decide quickly whether to keep reading. Pages with sub headings help readers get to the bottom of the post. That is critical to making the conversion.

Here is a brief video from Carleton University that provides additional tips on creating headers.

The additional benefit of adding headers is for you to structure your narrative.

#3 – Add some links

The internet was built on the simple hyperlink yet most political About Pages are devoid of links. Adding a few key links to your other profiles on the internet, your legislative page, and positive media coverage will help those pages in search ranks when people are searching for you.

I like to add stories about election victories, but any articles that provide a fuller account of you can be boosted by linking to them on your About page.

Links to other sites should not be the only ones. Be sure to link to articles on your site when you are writing about your current work.

#2 – Add contextual pictures

insert-image-300At the top of the page include your official portrait with links to the higher resolution versions.

Now that you have broken up the page with sub headings, ensure there is at least one picture in each section to reflect the theme or content in the subsection.

After the first picture, ensure the rest of the pictures are not portraits, but pictures of you with voters.

Bonus points if you link the pictures to your photo galleries.

#1 – Add a Signup Form

At the bottom of your page, add the signup form for your newsletter or website. If they have made it this far they are much more likely to want to hear more from you.

Don’t miss this key opportunity to engage the visitor and convert them to an identified voter.

Here are a couple of samples that use at least 3 of the 4 recommendations above. Larry Maguire, MLA & The Hon. Greg Rickford, M.P., P.C.

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Political Post Formats

[box size=”large” border=”full”]UPDATE: The WordPress development team has pulled the improved post format user interface from the next update, but the additional post formats will still be available in WordPress 3.6[/box]

With the 3.6 update for WordPress coming , it’s time I put to pixel an idea I have been developing, Political Post Formats.

If you’re not familiar with WordPress, or the CRG WebProgram, this post may be lost on you; but, in the simplest terms, you’re reading a post right now. Your MP/MLA/MPP website likely uses the classic format of having a news page with a list of entries of news releases.

Currently, 95% of CPC MP websites use this classic model of being a basic “blog” of news releases. The videos go in a video section and the photo albums go in the photo album section.

The classic model seems entirely sensible until you examine the traffic data and reflect on the purpose of your website.

There are three key challenges with the classic model in a digital age:

  1. Hiding the message
  2. Using a non web format
  3. Duplicating work by working backwards

Hiding Your Message

After the Contact page and About page, the content most regularly being viewed is the Photo Gallery and Video Gallery; but, the content you want them to read is in your news releases. By sectioning off your written content from your visual content visitors are missing out.

If you are using WordPress in the classic political model, all your posts are using the standard post format.

By utilizing all the post formats you can locate all your political digital communications in one place. If you still want a distinct Video and Photo Gallery you just need a post format page template to display only those posts.

[unordered_list style=”arrow”]

Post Formats in 3.6: Now, let’s politicize them:
standard
  •  
News Releases
status
  •  
Twitter sized update
aside
  •  
Long Facebook Post / Short Email Update
image
  •  
Images
gallery
  •  
Photo Albums
video
  •  
Your Own YouTube Channel
audio
  •  
Committee meetings
links
  •  
Links like actionplan.gc.ca
chat
  •  
Have you hear of Reddit?
quote
  •  
“Our Senate, as it stands today, must either change or be abolished.”

[/unordered_list]

[hr]

By using the different post formats you can bring all your content items into one stream on your website.

The Wrong Format

Putting all your content into one stream on the website should also encourage you to abandon the practice of putting “news releases” on the website.

The second challenge to the classic model of political websites is the use of a “News Release” to populate your content.

The News Release format is formatted that way for the benefit of radio era journalists; although it has experienced some updates since then.

A political website should tell users where you stand, why you stand there, and then ask them what they think.

When the voter has to read through a news release written in the third person, on your own website, it re-enforces the perception of the authenticity gap people feel from their politicians.

Workflow

By thinking about political post-formats you can improve your workflow.

All political communication should include the who, what, when, where, and most importantly why.

Instead of writing the draft news release try this first :

  1. Write the draft email to your supporters.
  2. Add some background detail with links and then draft post it to your website.
  3. Add some quote marks and change it into the third person news release format.

All political communication also includes variations of title, description, body, theme (tags), and category. Whether a single picture, a YouTube Video, e-newsletter, or News Release the content you have drafted will dictate where and how you use it, and re-use it for all your communication vehicles.

[ilink url=”http://mphost.yourwebsitehere.ca/files/2013/05/The-Content-Item.pdf” style=”download” title=”Download The Content Item”]This .pdf called “The Content Item” illustrates how you re-use all the pieces I have described above.[/ilink]

 

Enabling Post Formats

Since WordPress 3.6 isn’t out yet there is still time to start thinking about how to harness a Post Format Political WordPress Theme. If you have any ideas, please share them in the comments below.

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