I recently watched a great video by Brett Bell and Mark Hardwick about the dismal use of digital in the Ontario Election. I particularly enjoyed the part about political email where they shared my opinion on the weakness of the call to action emails from the PC campaign. There were a number of problems, but I would […]
A freely given email address is worth more to your re-election then a new follower on Twitter or a Like on Facebook. Building your email list is part and parcel of your ongoing voter identification efforts, but your subscriber base in the 21st century is your political base. Email marketing software allows you to personalize your […]
The Call to Action Email Template keeps the clutter to a minimum so your call to take action is clear.
You ask a lot from your supporters. Share something unique or special, and just ask them to pass it on.
An important part of email marketing is learning about what works and what doesn’t. Email provides instant feedback on your marketing efforts, feedback so instant, you can use it to determine your marketing efforts. Running the A/B email test allows you to create two emails, with as small a difference as the subject line to […]
[twocol_one] [box size=”large” border=”full”] The Do’s [unordered_list style=”tick”] Do get permission before sending email to a constituent. Do send a confirmation email to the subscriber and thank them for signing up. Do use creative subject lines Do use the first person voice [/unordered_list][/box] [/twocol_one] [twocol_one_last] [box size=”large” border=”full”] The Don’ts [unordered_list style=”red-x”] Don’t send […]
Brand Ready Email Newsletter Templates Most email providers will supply you with a basic template you can make minor tweaks to. At MP Host.ca we build email templates specifically for Conservative Members of Parliament. Each newsletter template was designed to match the 4 most popular website designs. All of our templates feature multiple layout options and have been test on every major email […]